Victor Frolov
Co-Founder & Marketing and Brand Strategy
Victor is a co-founder of CarabasAI with a focus on marketing strategy and market analysis.
He develops brands from insight to execution, creating complete visual identities and structured brand systems.
He develops brands from insight to execution, creating complete visual identities and structured brand systems.
Victor Frolov
Co-Founder & Marketing and Brand Strategy
Victor is a co-founder of CarabasAI with a focus on marketing strategy and market analysis.
He develops brands from insight to execution, creating complete visual identities and structured brand systems.
He develops brands from insight to execution, creating complete visual identities and structured brand systems.
Areas of Expertise
Data-driven marketing and branding with a focus on AI and the medical sector
- Analysis of the company’s current position
- Target audience analysis to understand needs, motivations, and behavior
- Market and competitor research to define opportunities and risks
- Development of a strong value proposition based on real customer priorities
- Brand positioning and USP formulation, creating a unified “business packaging”
- Repackaging existing touchpoints or creating new ones aligned with audience expectations
- SWOT and ABC/XYZ analysis
- Audience research and segmentation
- Competitive benchmarking and positioning
- Identification of opportunities and market gaps
- Complete design and visual production for brands
- Development of the brand hero and core visual concept
- Creation of marketing materials: business cards, flyers, presentations, social media visuals
- Visual identity, typography, color systems, and usage rules
- Consistent implementation across all touchpoints
- Brand books of different levels from concise guidelines to full-scale manuals
- Integration of products and people into realistic environments
- AI-generated photos, videos, and digital content
- Visual storytelling aligned with brand identity
- Fast iteration and scalable creative solutions
MY EDUCATION
HSE Art and Design School (Russia)
Communication Design and Branding
International Business Management, Marketing (Track Across Europe) in UCLL (Belgium)
Three-year international program studied across Hungary, Belgium, and Germany
Focus area: AI Marketing
Communication Design and Branding
International Business Management, Marketing (Track Across Europe) in UCLL (Belgium)
Three-year international program studied across Hungary, Belgium, and Germany
Focus area: AI Marketing
MY EDUCATION
HSE Art and Design School (Russia)
Communication Design and Branding
International Business Management, Marketing (Track Across Europe) in UCLL (Belgium)
Three-year international program studied across Hungary, Belgium, and Germany
Focus area: AI Marketing
Communication Design and Branding
International Business Management, Marketing (Track Across Europe) in UCLL (Belgium)
Three-year international program studied across Hungary, Belgium, and Germany
Focus area: AI Marketing
+39 348 842 60 20
info@carabasai.com
info@carabasai.com
